Irish whiskey was officially the fastest growing spirits category in the world over the past decade, with 140% growth in sales from 2010 to 2020. With premiumization playing a key role in driving this growth. The Powerscourt Distillery is located on the stunningly beautiful 800-year-old Powerscourt Estate which is recognized throughout the world for its elegant artistry, superior craftsmanship, and world-class gardens. The Powerscourt team engaged Trinity to craft a brand strategy and visual identity that would help them redefine Irish Whiskey for the world.
The brand purpose of Extraordinary Spirt captured not only the spirit of this unique location but also the truly superior nature of the super-premium liquid. The Powerscourt Distillery brandmark was inspired by the estate itself, matching the historical care and attention to detail for which Powerscourt is known. The Fercullen brand name (the ancient Gaelic name for the lands of Powerscourt) was selected for the whiskey releases. From the very first visual expression of the brand to the more recent innovative Limited Edition Estate Releases we continue to tell the brand’s story and infuse everything with the extraordinary elegance and handcrafted quality reflected in Hall-of-fame Master Distiller Noel Sweeney’s game changing whiskeys. Since the launch the distillery has become a “must see” destination while the Fercullen brand has secured global distribution and continues to win multiple awards and industry accolades.
