Developing an Innovative Digital Experience for Campari Group

Behind the Bar with Stirred & Campari Group

Trinity Brand Group partnered with Stirred, an app designed to revolutionize the cocktail experience to create a unique branded experience within the Stirred App for Espolòn Tequila and Grand Marnier. Our strategic focus included evolving brand communication, effective campaign development, targeted media tactics, engaging in-app experiences, and robust re-engagement strategies.

Communications Strategy
Campaign Strategy
Digital Experience Strategy
Activation Strategy
Content Strategy Development
Wireframe & Prototype Design
UX & Interaction Design
UI Design Systems
User Journey Mapping
Campaign Development & Management
Email Marketing
eCommerce Development
Social Media Content

Behind the Bar with Stirred, Grand Marnier tagline, Elevate the Ordinary to Grand.

We refined communication strategies based on consumer preferences and market trends, tailoring messaging to better resonate with our audience. Through the development and management of campaigns with specific KPIs, we utilized compelling content and strategic partnerships to maximize impact and drive engagement. Leveraging digital advertising, social media, and programmatic advertising, we efficiently reached and exceeded our KPIs, optimizing media spending for higher ROI.

We developed an engaging in-app experience with interactive content like cocktail recipes, mixology tips, and a ReserveBar integration to drive direct sales. To ensure continued interaction and loyalty, we designed personalized push notifications, email campaigns, and exclusive in-app promotions, keeping users engaged and fostering a loyal community.

Behind the Bar with Stirred, Espolon Tequila tagline, Ready to Mix Things Up.

Our strategic initiatives resulted in significant success for Campari Group, with increased email subscriptions, a +73% opt-in rate, enhanced engagement, and boosted direct sales through integrated commerce.