Addressing Cultural Shifts in the Wellness Space

BioShell

Amidst the global pandemic, consumers had had enough of germs. BioFilm Inc., the maker of popular Astroglide intimacy personal care products, had a new product innovation to address this stress-inducing issue. They engaged Trinity to help them broaden their personal care portfolio into the germ-protection realm and to create a brand for its new BioShell line of immunity products – one focused on consumers’ wellness-loving, germ-wary lifestyle.

Portfolio Architecture Strategy
Brand Strategy
Creative Strategy
Identity Design
Packaging Design
Website Design
WordPress Development
SEO
Naming
Tagline Development
Workshop Facilitation
Category, Audience & Brand Audits
Stakeholder Interviews
Brand Standards & Usage Guidelines
Brand Voice

Bioshell Wellness billboard with headline Spray Before Traveling.

We developed a brand strategy platform centered around the promise of “Making Wellness Simple” – tapping into the audience's insight that people are worried about their health but often too busy to do what’s necessary to take care of it. The first BioShell product to launch does exactly that – delivering a pocket-sized oral antiseptic spray that fights and kills most germs before they have the chance to enter the body. Trinity’s brand strategy and design system convey both empowerment and protection, carefully balancing the line’s effectiveness and clinical credibility with a level of approachability appropriate for products that need to fit seamlessly into consumers’ lives. True to strategy, our design of the packaging and website makes understanding and using this new kind of product easy for consumers.