Using Print Innovation to Create an Experience Brand with Talk Value

Cubist Vodka

Fact: People have been storing vodka in their freezer for as long as iceboxes have existed.

Why? Because chilled vodka just tastes better. So when our friends at Phillips Distilling, located in Minnesota – the coldest state in the country – asked Trinity to help them create a brand strategy and innovative package design for the only vodka specifically designed for the cold, we were happy to oblige. We were charged with creating a super-premium Cubist Vodka brand that would bring a fresh approach to the vodka category and had the unique opportunity to utilize thermochromic (cold-activated) inks to do so.

New Product Development
Brand Strategy
Creative Strategy
Identity Design
Packaging Design
Category, Audience & Brand Audits
Brand Voice
Naming
Copywriting
Identity Toolbox
Stakeholder Interviews

Cubist Vodka label pattern changing colors.

Trinity’s sophisticated bottle design for Cubist takes the brand experience from elegant subtle suggestions to refreshing rewards. At room temp, a geometric cube pattern presents as a silvery pattern barely visible through the clear vodka from the back panel. Once the liquid begins to chill, however, it transforms, bringing color to the cubes and revealing the message that the liquid is now “Chilled to Perfection” and at the perfect temperature – 0ºC – to enjoy. Delivering a refreshingly good taste, design and experience that’s sure to get people talking.