A Whiskey Made to be Shared

Fercullen Falls

Fercullen, an Irish whiskey brand from The Powerscourt Distillery, aimed to capitalize on the Irish whiskey market’s growth ($4.7 billion in 2022, projected to reach $7.5 billion by 2028) and the increasing number of younger LDA whiskey drinkers. The Powerscourt Distillery asked Trinity first to understand the opportunity with this consumer group and build a strong sub-brand targeted to connect with them where, when and how they were drinking.

New Product Development
Naming
Brand Strategy
Creative Strategy
Identity Design
Packaging Design
Communications Strategy
Campaign Strategy
Commercial Strategy
Campaign Development
Social Media Content
Sales & Marketing Materials Design
Category, Audience & Brand Audits
Workshop Facilitation

Powerscourt Distillery's Fercullen Falls Irish Whiskey lifestyle photo of people enjoying cocktails.

Extending from Fercullen’s existing line of prestigious whiskeys, a new blend was developed, perfect for social occasions and cocktails, aiming to provide 100% incremental growth to Fercullen’s core portfolio. The name “Falls” was inspired by both the stunning waterfall located on the grounds of the distillery. Design brings the falls to life in contemporary and bold fashion, evoking the texture of the waterfall’s natural rock formation and highlighting the way the water twists and blends as it cascades down.

Powerscourt Distillery's Fercullen Falls Irish Whiskey billboard that says Made To Be Shared.

Achieved 1st year sales target within first 8 months of launch

We crafted a communication strategy and campaign to engage younger consumers. The tagline “Made to be Shared” highlights Fercullen Falls as a social whiskey for mixing and sharing. An omnichannel campaign kicked off appropriately with a run up to the most convivial time of the year – Christmas – targeted at consumers looking to host a get together or catch-up over seasonal cocktails. Fercullen Falls continues to significantly expand the brand's reach and relevance in Ireland and the U.S.