Creating a Destination Brand

Killarney

Trinity Brand Group was tasked by Fáilte Ireland, the country’s National Tourism Development Authority, to develop a destination brand for the extraordinary town of Killarney, located in the southwest of Ireland’s County Kerry where 250 years ago tourism was introduced to Ireland. We helped them to unpack and define how best to promote Killarney’s unique assets and created a forward-looking, contemporary brand to attract a global audience.

Market Data Analyses
Brand Strategy
Identity Design
Website Design
Environmental Design
Photography & Imagery Style Guide
Brand Engagement & Training
Social Media Content
Tradeshow Design
Collateral Design
Creative Strategy
Tagline Development
Identity Toolbox
Brand Standards & Usage Guidelines
Category, Audience & Brand Audits

We first developed brand and creative strategies rooted in the multi-layered and timeless character of the place. “Depth” – a strategy that brought attention to the experience of time spent in Killarney, where every view, every path, every bend in the road, and every conversation with a local will reveal fascinating and intriguing layers. The strategy drove a distinctively atmospheric and immersive look across a cohesive 360° brand world, with choiceful use of visceral photography and a modern, fresh color palette inspired by the distinctive light and landscape of the world-famous park and its lakes. The new Killarney wordmark’s contemporary crafted styling is accompanied by a symbol built from the letter “K” to represent key pieces of Killarney’s distinctive landscape, providing an invitation to look closely and discover the layers for oneself.