The Savannah Distilling brand identity system captures the spirit of the Savannah Lowcountry, where the ocean, marsh, and rivers are the playground, and time spent on or among them is part and parcel to a life well lived. First, the ‘cleat’ brandmark links the brand inextricably with the dock and signals alternately both the excitement of the start of the day’s good times on the water and the happy satisfaction of a day well spent. The brand’s distinctive ‘Lowcountry blue’ represents the feeling of living the Lowcountry lifestyle – it’s a shade of blue ever present in Savannah – in the waterways and dotting the screen porch ceilings throughout town. represents the feeling of living one’s life on and by the water.
For the creation of the standalone Blue Rudder brand, the distillery’s first non-spirit innovation, the design needed to express that Lowcountry spirit and bring Savannah Distilling firmly into the expanded occasion of day drinking with friends. The iconic center console fishing boat navigating the waterways with its wake trailing behind captures the topography, the scenery, and the freedom-loving, adventurous lifestyle that the iconic Savannah Distilling brand represents.
Broadened occasions and mindstates beyond the bar - into the daytime and the all important outdoors.
