Taking a Niche Brand National

Casa Noble

The tequila category is hot, and Constellation Brands saw an opportunity to go big with its new acquisition – Casa Noble – to capture share in the ultra-premium end of that exploding market. Trinity was brought in to help the team get smart on the category, consumer and opportunity for positioning the small but highly respected tequila brand, and then create a visual expression, architecture and full lineup of tiers that would earn the niche brand a place next to category leaders nationally, on-premise and off.

New Product Development
Brand Strategy
Portfolio Architecture Strategy
Creative Strategy
Brand Voice
Identity Design
Packaging Systems Design
Structural Package Design
Tagline Development
Workshop Facilitation
Category, Audience & Brand Audits
Stakeholder Interviews
Brand Standards & Usage Guidelines
Identity Toolbox

Casa Noble tequila product line-up including Crystal, Reposado, Añejo.

Trinity created “The Noble Pursuit” strategy to drive a powerful verbal and visual expression for the new brand. The new look and its artful extension across higher price point tiers – each with more sensorial details and discoveries – encapsulate the idea of a luxury experience from start to finish. Following the relaunch, Casa Noble became the fastest-growing tequila brand in its category and was named “Tequila Producer of the Year” by the International Spirits Challenge.