Taking a Brand Beyond its Category Constraints

Golden Island

Consumer demand for convenient protein snacks is at an all-time high and continues to grow. Link Snacks, maker of Golden Island pork jerky was looking to realize the potential of its unique and naturally high protein product line to expand the brand beyond the traditional jerky segment constraints – into the broader snacking category and an expanded retail presence. They engaged Trinity to reposition and relaunch the brand.

Brand Strategy
Messaging
Creative Strategy
Identity Design
Packaging Systems Design
Tagline Development
Communications Strategy
Campaign Strategy
Campaign Calendar
Social Media Content
Copywriting
Workshop Facilitation
Category, Audience & Brand Audits

We first crafted a new brand strategy centered on Golden Island’s extraordinary eating experience – one that thrills and satisfies not only the taste buds but all the senses, with craveable flavors, textures and aromas that lift people out of the ordinary and keep them coming back for more. We then redesigned the brand, with a new identity system and packaging that brings that extraordinary experience to the forefront through graphics, colors and photography that stimulate the senses as they attract, inform and delight.

Significantly expanded national distribution, including Target, Walmart and Sam’s

Golden Island billboard, No Ordinary Meat Snack.

We launched the newly repositioned brand with a dynamic “No Ordinary Snack” campaign focused on attracting new channels and consumers. The campaign sparks the senses through bold attitude, movement, color and taste appeal that create a powerfully distinctive look and feel.

Golden Island game night, Ready for New?

Next, an omnichannel campaign that kicked off with a “Let’s Spark Summer” summer tentpole, targeted to reach consumers looking for flavorful, fulfilling snacks they can discover and stay excited about.