Taking a Small Brand Big Time, and Creating a Movement for Health and Happiness

The Happy Pear

The Happy Pear is the creation of Stephen and David Flynn, charismatic identical twin brothers with an irresistible passion for healthy eating and living, and a vision for making that available to the masses. Established in 2004 as a café and whole foods grocery shop in a small village outside Dublin, Ireland, the brand had expanded to include sprout and cherry farms, health education, a successful cookbook and distribution to major grocery channels. The brand had all the right ingredients for a strong foundation and explosive growth: charismatic founders, quality products, a loyal following, and a great story, but they needed help putting those pieces together to grow and scale the brand – while staying true to what made them successful in the first place. The Flynn brothers engaged Trinity Brand Group to position The Happy Pear for cohesive growth across multiple channels.

New Product Development
Brand Strategy
Creative Strategy
Identity Design
Packaging Design
Website Design
Environmental Design
Brand Voice
Tagline Development
Messaging
Promotional Packaging Design
Identity Toolbox
Brand Standards & Usage Guidelines
Category, Audience & Brand Audits
Workshop Facilitation

What began as a fruit and veg market in the small village of Greystones, Ireland, is now an international lifestyle brand consisting of over 80 products, a suite of online courses, an app, a cafe and shop, a range of top selling cookbooks, a farm, a coffee roastery and a social media following of nearly 2 million people.

To cement the brothers’ mission and cheerful optimism as the root of The Happy Pear brand, we developed the brand promise “Make Life Better” to encapsulate the way Stephen and David approach life and their business. As a strategic foundation, it ensures their positivity and enthusiasm come to life across every touchpoint. And it drove a 360-degree brand activation including identity, packaging, website, social media, programming and market launch materials. Playful avatars represent the actual brothers in the identity and their voice comes through in naming and romance copy – ensuring that consumers who never get to meet the twins in person understand what makes this brand tick. And…putting in place a powerful and scalable system that can grow with them.

“Trinity has helped our brand to mature and develop into a national player. The vibrancy and playfulness of the new system leaps from the shelf. It’s got a much smarter look, yet at its core captures what we’re all about.”

Darragh Flynn

Director, The Happy Pear