Updating an Entertainment Industry Titan

Pathé

Pathé, a world-renowned entertainment company long considered one of the leading innovators in its industry and inextricably linked to the rich experience of a night at the cinema, had been losing awareness and international sales. At a time when the business was expanding through the acquisition of the French Gaumont cinema brand, Pathé engaged Trinity to articulate and express a new story for the brand that captured the romance and power of its legacy for the new partnership and today’s international audience.

Brand Strategy
Portfolio Architecture Strategy
New Product Development
Creative Strategy
Identity Design
Environmental Design
Brand Engagement & Training
Tradeshow Design
Brand Voice
Messaging
Identity Toolbox
Business Systems Design
Sales & Marketing Materials Design
Category, Audience & Brand Audits
Collateral Design

Pathe cinema graphic with a photo of a cinema.

Trinity created an entirely new system reimagining the brand’s iconic Charlie the Rooster and its powerful yellow equity – creating flexibility and flare with a distinctively bold look and feel that drove everything from architecture to theatre publications to an identity for the new brand the program helped create, Les Cinemas Pathé Gaumont, now the leading theatre chain across France, the Netherlands and Switzerland.