Several cans of Two Lane beer in ice.

Innovation

We inspire, uncover and create the next and the new. Our approach applies rigor, creativity and strategy to a range of innovation needs, whether new product development sprints or longer-term pipeline strategies, close-in line extending or blue-sky disruption.

Innovation Program

Innovation Pipeline Strategy
New Product Development
New Product Concept Research
Commercial Qualification Facilitation
Route to Market Strategy

Lucerne Dairy Farms ice cream packaging lineup.

Brand StrategyNamingCreative StrategyIdentity DesignPackaging Systems DesignBrand VoiceCategory, Audience & Brand AuditsNew Product Development

Lucerne Dairy Farms

Taking a Brand from Ho-Hum to Iconic

Bravazzi can packaging lineup.

New Product DevelopmentCategory, Audience & Brand AuditsCreative StrategyNamingIdentity DesignPackaging Systems Design

Bravazzi

La Dolce Vita in a Can

Brand StrategyCreative StrategyNew Product DevelopmentIdentity DesignPackaging Systems DesignCategory, Audience & Brand AuditsIdentity Toolbox

Savannah Distilling & Blue Rudder

Setting the Bar for a Modern Distillery

Sullivan's Brewing Company cans creating a pattern.

Brand StrategyCreative StrategyIdentity DesignPackaging Systems DesignIdentity ToolboxBrand Standards & Usage GuidelinesPhotography & Imagery Style GuidePromotional Packaging Design

Sullivan’s Brewing Co.

Resurrecting a Centuries-old Brand for the Modern World

Meiomi wine label close-up.

New Product DevelopmentCopywritingPackaging Systems Design

Meiomi

The Quintessential Evolutionary Redesign: Premiumize, Improve Shop-ability, and Maintain Equities

Corona Premier tall cans.

Portfolio Architecture StrategyNew Product DevelopmentCreative StrategyNamingIdentity DesignPackaging DesignCopywritingCategory, Audience & Brand Audits

Corona Premier

Creating a Beer for the Betterment Consumer

Cubist Vodka bottle on cube pattern background.

New Product DevelopmentBrand StrategyCreative StrategyIdentity DesignPackaging DesignCategory, Audience & Brand AuditsBrand VoiceNaming

Cubist Vodka

Using Print Innovation to Create an Experience Brand with Talk Value

New Product DevelopmentNamingPortfolio Architecture StrategyCreative StrategyIdentity DesignPackaging Systems DesignCategory, Audience & Brand AuditsCopywriting

Corona Refresca

Stretching an Iconic Brand into New Territory

New Product DevelopmentPortfolio Architecture StrategyCreative StrategyIdentity DesignPackaging Systems DesignStructural Package DesignNamingWorkshop Facilitation

Torani

Portfolio Strategy & Innovation for a Fragmenting Market

Brand StrategyPortfolio Architecture StrategyCreative StrategyInnovation Pipeline StrategyDigital Experience StrategyCommunications StrategyIdentity DesignPackaging Systems Design

Powerscourt Distillery

Creating an Ultra-Premium Juggernaut in Irish Whiskey

Two Lane beer cans in ice.

New Product DevelopmentBrand StrategyCreative StrategyNamingIdentity DesignPackaging Systems DesignPhotography & Imagery Style GuideBrand Standards & Usage Guidelines

Two Lane

Creating a Uniquely American Lifestyle Brand within Beer & Seltzer

Brand StrategyCreative StrategyPackaging Systems DesignWebsite DesignTradeshow DesignSales & Marketing Materials DesignCommunications StrategyCampaign Strategy

Yamasa

Repositioning a Japanese Brand for Broad US Market Penetration

Mike's Hard Lemonade flavor variety of cans.

Category, Audience & Brand AuditsMarket Data AnalysesPortfolio Architecture StrategyInnovation Pipeline StrategyNew Product DevelopmentIdentity DesignPackaging Systems DesignPromotional Packaging Design

Mike’s Hard Lemonade

Refreshing the Original Hard Lemonade

A person walking by a Kema advertisement.

Brand StrategyCreative StrategyNamingIdentity DesignPackaging Systems DesignBrand VoiceBrand Standards & Usage GuidelinesPhotography & Imagery Style Guide

KEMA

Revolutionizing a Plant-Based Superfood

New Product DevelopmentBrand StrategyPortfolio Architecture StrategyCreative StrategyBrand VoiceIdentity DesignPackaging Systems DesignStructural Package Design

Casa Noble

Taking a Niche Brand National

Skellig Six18 Distillery Single Pot Still Irish Whiskey bottle close-up.

New Product DevelopmentBrand StrategyCreative StrategyIdentity DesignPackaging Systems DesignCommunications StrategyTradeshow DesignSocial Media Content

Skellig Six18

Creating a Brand that Lives and Breathes its Environment

Powerscourt Distillery's Fercullen Falls Irish Whiskey bottle label close-up.

New Product DevelopmentNamingBrand StrategyCreative StrategyIdentity DesignPackaging DesignCommunications StrategyCampaign Strategy

Fercullen Falls

A Whiskey Made to be Shared