Revolutionizing a Plant-Based Superfood

KEMA

With the US plant-based meat market estimated to hit $13.8b by 2027, and consumers caring more about the connection between sustaining both their body and the earth through the food they eat, the opportunity for tempeh – a powerful ancient plant-based whole food – in the US was enormous and mostly untapped. SunRhize Foods, a longtime wholesale provider of raw tempeh, partnered with Trinity to create KEMA, its first consumer-facing snack brand to help redefine for consumers what it means to eat well.

Brand Strategy
Creative Strategy
Naming
Identity Design
Packaging Systems Design
Brand Voice
Brand Standards & Usage Guidelines
Photography & Imagery Style Guide
Identity Toolbox
Sales & Marketing Materials Design
Category, Audience & Brand Audits
Workshop Facilitation
Stakeholder Interviews

The phrase Welcome to the Evolution on a photo of protein bites.

Evolving food for the better meant bringing a brand strategy, look and personality to life that would be truly accessible to all. The new KEMA reflects a charismatic positivity that draws people into the genuine joy of this purpose-driven brand and expresses an accessible simplicity that makes the many benefits of tempeh easy to understand and embrace.

The Kema exclamation point next to a photo of a burger with ingredient callouts.

The new-to-world KEMA brand has driven partnerships with world leaders in sustainable food development and created significant momentum with the investor community.