Communications StrategyCampaign StrategyCampaign DevelopmentCampaign Key Visual DesignSocial Media Content
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Strategy
We optimize, articulate and reimagine brands to realize their full potential. By combining rigorous analysis, insights and creativity, our strategy lays the foundation for brands to exist powerfully, efficiently, and memorably in the world.
Situation Assessment
- Category, Audience & Brand Audits
- Stakeholder Interviews
- Market Data Analyses
Research
- Segmentation Studies
- New Product Concept Research
- Design Research
- Brand Equity Studies
- Trend Studies
Workshops
- Workshop Facilitation
Strategy Tools
- Brand Strategy
- Portfolio Architecture Strategy
- Mindstate Model
- Creative Strategy
- Communications Strategy
- Campaign Strategy
- Omnichannel Strategy
- Activation Strategy
- Innovation Pipeline Strategy
- Route to Market Strategy
- Commercial Strategy
- Digital Experience Strategy
Brand StrategyNamingCreative StrategyIdentity DesignPackaging Systems DesignBrand VoiceCategory, Audience & Brand AuditsNew Product Development
Lucerne Dairy Farms
Taking a Brand from Ho-Hum to Iconic
New Product DevelopmentCategory, Audience & Brand AuditsCreative StrategyNamingIdentity DesignPackaging Systems Design
Bravazzi
La Dolce Vita in a Can
Identity DesignPackaging DesignBrand StrategyCreative StrategySales & Marketing Materials DesignCampaign Key Visual DesignCampaign Development
Dublin Mercantile Blending Co.
Creating a 21st Century Irish Whiskey in the 19th Century Tradition
Brand StrategyCreative StrategyNew Product DevelopmentIdentity DesignPackaging Systems DesignCategory, Audience & Brand AuditsIdentity Toolbox
Savannah Distilling & Blue Rudder
Setting the Bar for a Modern Distillery
Category, Audience & Brand AuditsCreative StrategyPackaging Systems DesignSales & Marketing Materials Design
Fercullen Single Malts
Capturing the Spirit of Wicklow
Creative StrategyPackaging DesignCopywritingSales & Marketing Materials DesignCampaign StrategyCampaign DevelopmentSocial Media Content
Fercullen Estate Series
A Limited Edition Series that Captures the Extraordinary Spirit of The Powerscourt Estate
Category, Audience & Brand AuditsCreative StrategyIdentity DesignPackaging Systems Design
Jack Link’s WILD
Designing for the Ultimate GenZ Snack
Communications StrategyCampaign StrategyDigital Experience StrategyActivation StrategyContent Strategy DevelopmentWireframe & Prototype DesignUX & Interaction DesignUI Design Systems
Behind the Bar with Stirred & Campari Group
Developing an Innovative Digital Experience for Campari Group
Brand StrategyCreative StrategyIdentity DesignPackaging Systems DesignIdentity ToolboxBrand Standards & Usage GuidelinesPhotography & Imagery Style GuidePromotional Packaging Design
Sullivan’s Brewing Co.
Resurrecting a Centuries-old Brand for the Modern World
Brand StrategyMessagingTagline DevelopmentIdentity ToolboxPackaging Systems DesignCommunications StrategyCampaign StrategyOmnichannel Strategy
Founders All Day IPA
Repositioning to Strengthen Relevance in a Changing Market
Creative StrategyIdentity DesignBrand Standards & Usage GuidelinesCategory, Audience & Brand AuditsStakeholder Interviews
PurposeBuilt Brands
Corporate Identity for A Sustainability Focus
Brand StrategyPortfolio Architecture StrategyNew Product DevelopmentCreative StrategyIdentity DesignEnvironmental DesignBrand Engagement & TrainingTradeshow Design
Pathé
Updating an Entertainment Industry Titan
Brand StrategyCreative StrategyNamingTagline DevelopmentMessagingIdentity DesignWebsite DesignEnvironmental Design
The SF Market
Rebranding a San Francisco Institution
Portfolio Architecture StrategyNew Product DevelopmentCreative StrategyNamingIdentity DesignPackaging DesignCopywritingCategory, Audience & Brand Audits
Corona Premier
Creating a Beer for the Betterment Consumer
New Product DevelopmentBrand StrategyCreative StrategyIdentity DesignPackaging DesignCategory, Audience & Brand AuditsBrand VoiceNaming
Cubist Vodka
Using Print Innovation to Create an Experience Brand with Talk Value
New Product DevelopmentNamingPortfolio Architecture StrategyCreative StrategyIdentity DesignPackaging Systems DesignCategory, Audience & Brand AuditsCopywriting
Corona Refresca
Stretching an Iconic Brand into New Territory
Category, Audience & Brand AuditsCreative StrategyIdentity DesignPackaging Systems DesignSales & Marketing Materials DesignIdentity Toolbox
UV Vodka
Using Print Innovation to Disrupt a Category and Brand an Experience
New Product DevelopmentPortfolio Architecture StrategyCreative StrategyIdentity DesignPackaging Systems DesignStructural Package DesignNamingWorkshop Facilitation
Torani
Portfolio Strategy & Innovation for a Fragmenting Market
Brand StrategyNamingCreative StrategyIdentity DesignPackaging Systems DesignStructural Package DesignBrand Standards & Usage GuidelinesCopywriting
VDC Courage & Conviction American Single Malt Whisky
Disrupting American Whisky
Brand StrategyPortfolio Architecture StrategyCreative StrategyInnovation Pipeline StrategyDigital Experience StrategyCommunications StrategyIdentity DesignPackaging Systems Design
Powerscourt Distillery
Creating an Ultra-Premium Juggernaut in Irish Whiskey
New Product DevelopmentBrand StrategyCreative StrategyNamingIdentity DesignPackaging Systems DesignPhotography & Imagery Style GuideBrand Standards & Usage Guidelines
Two Lane
Creating a Uniquely American Lifestyle Brand within Beer & Seltzer
Portfolio Architecture StrategyBrand StrategyCreative StrategyIdentity DesignPackaging DesignWebsite DesignWordPress DevelopmentSEO
BioShell
Addressing Cultural Shifts in the Wellness Space
Creative StrategyPortfolio Architecture StrategyIdentity DesignPackaging Systems DesignNamingCopywritingIdentity ToolboxCategory, Audience & Brand Audits
SIMI Winery
Creating a Modern Expression of a Heritage Brand
Brand StrategyCreative StrategyPackaging Systems DesignWebsite DesignTradeshow DesignSales & Marketing Materials DesignCommunications StrategyCampaign Strategy
Yamasa
Repositioning a Japanese Brand for Broad US Market Penetration
New Product DevelopmentBrand StrategyCreative StrategyIdentity DesignPackaging DesignWebsite DesignEnvironmental DesignBrand Voice
The Happy Pear
Taking a Small Brand Big Time, and Creating a Movement for Health and Happiness
Category, Audience & Brand AuditsMarket Data AnalysesPortfolio Architecture StrategyInnovation Pipeline StrategyNew Product DevelopmentIdentity DesignPackaging Systems DesignPromotional Packaging Design
Mike’s Hard Lemonade
Refreshing the Original Hard Lemonade
Brand StrategyCreative StrategyNamingIdentity DesignPackaging Systems DesignBrand VoiceBrand Standards & Usage GuidelinesPhotography & Imagery Style Guide
KEMA
Revolutionizing a Plant-Based Superfood
Brand StrategyIdentity DesignCategory, Audience & Brand AuditsStakeholder Interviews
EarlySense
Transforming Healthcare Technology for the Modern Age
New Product DevelopmentBrand StrategyPortfolio Architecture StrategyCreative StrategyBrand VoiceIdentity DesignPackaging Systems DesignStructural Package Design
Casa Noble
Taking a Niche Brand National
Brand StrategyMessagingCreative StrategyIdentity DesignPackaging Systems DesignTagline DevelopmentCommunications StrategyCampaign Strategy
Golden Island
Taking a Brand Beyond its Category Constraints
Brand StrategyCreative StrategyTagline DevelopmentIdentity ToolboxPackaging DesignBusiness Systems DesignWebsite DesignWordPress Development
Matorka
Repositioning a Trailblazer in Sustainable Aquaculture
New Product DevelopmentBrand StrategyCreative StrategyIdentity DesignPackaging Systems DesignCommunications StrategyTradeshow DesignSocial Media Content
Skellig Six18
Creating a Brand that Lives and Breathes its Environment
Market Data AnalysesBrand StrategyIdentity DesignWebsite DesignEnvironmental DesignPhotography & Imagery Style GuideBrand Engagement & TrainingSocial Media Content
Killarney
Creating a Destination Brand
Brand StrategyCreative StrategyNamingIdentity DesignPackaging Systems DesignCommunications StrategyCampaign StrategyBrand Voice
Founders Mortal Bloom
Creating a new Craft Beer specifically for the Gen Z Audience
New Product DevelopmentNamingBrand StrategyCreative StrategyIdentity DesignPackaging DesignCommunications StrategyCampaign Strategy